Thoughtful post by MG Siegler a few weeks ago in response to TechCrunch’s media drama. The point here, which stuck with me, is that content is king. No matter how you choose to run your website, its interesting, original information and hard work that will bring success.
I’ve been thinking hard about the future of online content lately, and this hustle for results method is definitely inspiring.
And it works because instead of a reliance on top-down management and editing, the emphasis is on hiring the right people. TechCrunch works because we’re a bunch of driven reporters with great instincts that excel at working independently. Sometimes junior writers hone those instincts by watching senior writers and asking questions. And there is plenty of good, healthy collaboration. But for the most part, it’s very a much a trial by fire — only the strong survive.
